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The 47% Marketing Investment That Drove 57% EBITDA Growth: An eCommerce Transformation

The 47% Marketing Investment That Drove 57% EBITDA Growth: An eCommerce Transformation

How Do You Turn a Declining EBITDA Into a Profitable Growth Story?


At Humble Venture Group (HVG), we’re no strangers to big challenges—and this client was no exception. When we stepped in, it was clear there was a glaring issue with the marketing mix:


  • Google Ads Overreliance: 95% of the marketing budget funneled into Google Ads.

  • Zero Email & SMS Strategy: Untapped, high-ROI channels left idle.

  • Underutilized Meta Ads: Facebook and Instagram were practically ghost towns for this brand.

  • Hidden Contribution Margins: No one knew which SKUs actually drove profits.

  • Static Pricing Model: Outdated, guesswork-heavy pricing that failed to flex with real-time data.


If you can relate to any of these pain points, keep reading—because the results we delivered are proof that you don’t have to accept the status quo.


The Transformation

Despite a tumultuous starting point, we engineered a remarkable turnaround:

  • YoY Ad Spend +47.6%

  • YoY EBITDA +57%

  • YoY Revenue +31.5%

  • YoY New Customers +18%


In short: we didn’t just bump up the numbers; we fundamentally revamped how this eCommerce brand operates, markets, and grows. Spending 47% more in ads is not always a bad thing, if you know where and how to spend it.


Our Secret Sauce

1. Margin-Focused Google Ads

Our first consultant used Google Cloud and transaction-level profit data to recast Google Ads into a margin-based machine. No more advertising SKUs that barely break even—every click was optimized for bottom-line impact.


2. From Zero to 6% in Email & SMS

Enter Consultant Two. In under nine months, we took these non-existent channels and turned them into a 6% revenue source. By harnessing automation, personalization, and impeccable timing, we converted one-time buyers into loyal fans.


3. Meta & Content Strategy That Speaks Volumes

Lastly, Consultant Three tackled social media head-on—transforming passive feeds into powerful sales funnels across Facebook and Instagram. By applying the same profit-based insights to our creative strategies, we attracted high-value new customers at scale.


What This Means for You

Ecommerce is a juggling act of countless moving parts. Yet, there is a way to coordinate them efficiently, align your marketing spend with true profit, and ignite sustainable growth.


  • Profit-Driven Marketing: Stop burning ad dollars on products that tank your margins.

  • Multi-channel Leverage: Grow your reach and ROI through cohesive campaigns across Google, Meta, SMS, and email.

  • Real-Time Data = Real-Time Wins: Make every pricing and promotional decision count with up-to-the-minute profit insights.


Ready to Make Your Own Turnaround a Reality?

If watching your paid marketing budget balloon while EBITDA limps along sounds all too familiar, you’re not alone—and you don’t have to keep settling. At HVG, our consultants are passionate about digging deep, challenging assumptions, and sparking real, measurable change.


Curious about what HVG can do for your business?

We’d love to explore how our data-driven, margin-focused approach could revolutionize your bottom line. Reach out today, and let’s write your next growth story, together.

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