Conquering New Markets & Internationalization: +211% PoP Revenue Growth - How a Nordic Company Triumphed in French eCommerce
What do you do when your French eCommerce is performing “comme ci, comme ça”?
At Humble Venture Group (HVG), we know there’s more to international expansion than flipping a language switch. When this Nordic company found their French sales lacking that “je ne sais quoi,” they turned to our global expert network for help. Fortunately, we had just the right person—a senior specialist fresh from Google EMEA HQ—ready to roll up their sleeves and bring an authentic French touch to every corner of their online store.
The Secret to Unlocking Growth in a Proud French Market
France is famous for its strong cultural identity, especially when it comes to homegrown brands. A literal word-for-word translation simply doesn’t cut it when you’re trying to engage discerning French shoppers. Our client had already trimmed their product catalog from over 50,000 items to 9,000, but the new site structure and messaging were missing the nuance of “Frenchness.”
Massive Manual Review: We painstakingly audited the clients thousands of SKUs, product descriptions, and ad copy. AI helped, but local insight was essential to catch awkward translations and cultural misalignments.
Ads Built from the Ground Up: We created hundreds of new text ads tailored to French preferences, ensuring each campaign resonated authentically.
Profit-Driven Optimization: By importing real-time profit data into Google Ads, we built a dynamic shopping algorithm that prioritized the most profitable SKUs, powered by Google Cloud to ensure reliable and up to date data.
Competitive Pricing Insights: We developed a competitor price comparison dashboard to align our client’s offerings with the market’s shifting landscape.
A Record-Breaking Turnaround in Just 3 Months
+211% Revenue PoP (Period over Period)
+86% Conversion Rate PoP
+205% Transactions PoP
Eliminated Negative Margin Performance
With a laser focus on cultural alignment, profit-based bidding, and up-to-the-minute data, our client went from “comme ci, comme ça” to celebrating skyrocketing French sales—all while preserving the essence of their Nordic ownership.
Ready to Write Your Own Success Story?
If you’re looking to break into new markets—or revive a stalled international expansion—our global network of seasoned experts is here to help. Reach out to Humble Venture Group today, and let’s show you how to speak the local language of success, wherever you do business.